Tomas will work to develop a baseline report on the regulation of billboards and other outdoor advertising that will:
- examine alternative regulation and enforcement mechanisms
- understand legal precedents and cases in the US, California and San Francisco
- understand best practices nationwide
- develop a roadmap of alternative next steps SF Beautiful can take on the regulation and enforcement of general advertising and signage
San Francisco Beautiful will use this Baseline Report to develop an Action Plan to help guide the organization and a Summary Report will be used to:
-brief politicians
-brief the media
-inform neighborhood groups
Types of outdoor advertising to be covered:
-billboards (general advertising)
-electronic signs
-wheat pasted
-on furniture, by city contract (kiosks, bus shelters, news racks, etc)
-on transit vehicles
-banners on poles
-mobile billboards
-temporary billboards in vacant storefronts
-A-frames
-For sale/for rent signs
Stay tuned as Tomas will be writing a regular blog on his efforts. Follow him as he makes his way through LexisNexis, newspaper clippings, library stacks and whatever other rock he must look under to find his answers. Good luck, Tomas!
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